Questions Before You Pitch · §10

The questions every CMO asks first.

Influencer agencies sell you talent. We sell you a show. The deliverable is a 50–60 episode branded series with a real story-world, scripts, and production values — not a posting schedule. Influencers and creators participate in our shows, but the IP is built around a narrative your audience returns to, not a personality whose attention they rent.

It means three things, structurally. One: writers' rooms led by people from the cultures the show portrays — not consultants, leads. Two: casting and crew sourced from our talent pipeline in Atlanta, LA, NY, and Miami, weighted toward underrepresented backgrounds. Three: cultural insight workshops baked into Week 1 of every engagement, so brand briefs translate into stories that feel earned rather than imported.

Enterprise-grade. PaintBox Labs has shipped work for Walmart, Nike, Coca-Cola, J&J, and dozens of regulated categories. Standard scope includes script-level legal review, IP clearances, talent agreements, music licensing, and platform compliance. We treat your CMO and your General Counsel as parallel stakeholders from the kickoff call.

Native vertical platforms (ReelShort, DramaBox, GoodShort) plus organic and paid distribution across Meta, TikTok, YouTube Shorts, and Instagram Reels. We deliver platform-native cutdowns optimized for each surface, so a single 50-episode arc generates 200+ short-form social assets without a separate post-production budget.

6–8 weeks for a Pilot Drop. 10–14 weeks for a full Season Launch. Always-On Studio engagements run on a continuous quarterly cadence. The single biggest variable is brand-side approval cycles — we move at the speed your legal and brand-marketing teams can move.

It depends on the engagement model. Pilot Drop and Season Launch IP is co-owned, with the brand owning their integration and key art and PaintBox Shorts retaining the underlying story-world for spin-off and franchise potential. Always-On Studio engagements are typically structured as work-for-hire on commissioned series with brand-side ownership. Specifics get papered up in the kickoff phase.