ROI Calculator — Vertical Drama vs. Traditional Video Spend

Run The Math · §03

A 60-second model for your next campaign.

Pull the levers. See where vertical drama actually beats your current spend on branded content, talent partnerships, and traditional video. No login. No follow-up email. Just math.

Campaign Budget $500K

Target Multicultural Audience % 40%

Series Length (Episodes) 50

Featured Creator/Talent Tier Mid

Projected Outcome

~91M
impressions

across Meta, TikTok, YouTube, and vertical platforms over the campaign window. Multicultural-weighted reach: 36M.

Trad. video

$28 CPM

Influencer

$18 CPM

Verticals

$5.5 CPM

Estimates based on industry benchmarks (PQ Media, IAB) and our production-cost model. Actual results vary by brand, category, and creative. Book a pitch for a custom forecast.