How It Ships · §07
From brief to feed in six to eight weeks.
Our process is built for brand timelines, not awards-season ones. Strategy, scripts, casting, production, and distribution-ready cutdowns — locked into a single, accountable pipeline.
/01
Week 1–2
Discover & Insight
Brand goals, KPIs, audience deep-dive, multicultural insight workshop. Our consultancy DNA shows up here.
/02
Week 2–4
World & Scripts
Story-world bible, 50–60 episode arc, brand-integration pass, legal & compliance review. Writers room driven by underrepresented voices.
/03
Week 4–7
Cast & Produce
Talent & creator casting, location scouting, principal photography. Cinematic production values, not influencer DIY.
/04
Week 7–8+
Distribute & Iterate
Platform-native cutdowns, paid + organic toolkit, key art, performance dashboards, and ongoing optimization sprints.